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Get The Big Picture – Carefully Plan the Total Dining Experience by Mary Daggett When consumers decide to spend part of their disposable income on dining away from home, they usually want more than just a quick bite to eat. While each patron is different, most require at least some of the following: attentive, friendly service; great food at a perceived good value; convenient location with ample parking; special ambience; entertainment; a clean, aesthetically pleasing environment. Read on for a glimpse at several Reinhart customers who definitely get the big picture.