A Reyes Holdings Company
Sports Arenas – Magnets for the Masses When you think of the places that attract swarms of people year in and year out, the sports arena is on the short list. Ancient Romans rooted for their favorites in chariot races at the Colosseum. Three thousand years ago in Mesoamerica, the Mayans gathered in arenas to watch the game of pitz, a distant cousin to soccer, played with the world's first rubber balls. One wanted to end up on the winning team in pitz-the captain of the losing team was sacrificed to the gods. Spectator sports have played a major role in the human lifestyle down through the ages, although thankfully they have become more civilized. Today, athletes aren't sacrificed; in fact, the great ones are truly idolized. Brett Favre, Tiger Woods and LeBron James make headlines nearly as often as world leaders. by Mary Daggett Sports arenas are hallowed ground in America. Storied places such as Lambeau Field in Green Bay, the Brickyard in Indianapolis and Wrigley Field in Chicago pack in thousands of faithful fans year after year. Sports fans naturally want to slake their thirst and satisfy their appetites in anticipation of a sporting event, or to celebrate a hard-won victory afterward at a nearby eating and drinking establishment. The following Reinhart customers illustrate why catering to the local sports fans is a real boon to their bottom line.