This first step involves the compilation of current sales information, including how many customers visit your establishment in a specified time period, how much money they spend and what they order.

This step also provides a benchmark against which the effectiveness of menu changes can later be evaluated.

This can be completed in the first meeting. It should take less than 1 hour.

The next step is ca reful analysis of which menu items are top performers, which fall into the middle of the pack and which are not selling well.

This involves exporting data from your POS system. We can assist with this step through your POS provider. Data analysis usually takes 1–2 weeks.

We will then review the sales analysis in our next meeting. 

At this point, you are ready to plan the contents of your menu, including the menu categories or sections, the menu items in each section and the pricing structure. Attention to detail is a critical factor in determining the success of the menu. Compelling language, branding and creative merchandising techn iques are all strong considerations when planning your menu contents. 

We estimate it will take six one–hour sessions for you to develop your menu content. We are prepared to assist you with research of current culinary trends, consumer life styles and customer demographics in your neighborhood.  

Once the copy is carefully finalized and proofread, it’s time to design the menu layout into which menu items will be inserted. The designer charged with this important task has the responsibility to creatively and concisely place your menu categories and menu items in a design that is appealing to the eye, makes sequential sense, is easy to read and showcases your logo and graphics prominently.

The menu design should also reinforce and enhance your image and reflect the cuisine for which you are known.

Upon completion of the content, the layout of the design typically takes 2–3 weeks.

After final approval, your menu is sent to the printer. They will be then delivered to your restaurant within two weeks.

Before you know it, you’ll hold in your hands the key to remaining competitive in today’s complicated marketplace: a well-thought-out menu that reflects the very best efforts from your operation and where you want to take it in the months and years ahead.